Pole Vault Champion Romain Mesnil Shock Tactics After Nike Contract Expires

Pole vaulter dashes naked through streets of Paris to attract new sponsor

As the global economic downturn begins to impact on the world of sport, one French athlete has come up with an unusual way to try to secure a new sponsorship deal. Pole-vaulting champion Romain Mesnil, whose contract with the sports brand Nike was not renewed when it expired last year, has run naked with his pole through the streets of Paris and posted a video of his caper online.

The musclebound 31-year-old is seen loping through the streets with his pole as if preparing for a vault at tourist spots like Montmartre and the Pont des Arts across the river Seine. A black square has been tactfully added to the footage to cover his private parts.

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